Welcome Brand Babe!

Let's Talk Posting Guidelines🌿

Thank you for joining our mission to restore confidence one head at a time. To maintain brand integrity and comply with cosmetic marketing regulations, please follow the approved messaging guidelines below when describing the Edge Back Serum.

✅ APPROVED BENEFIT LANGUAGE

Ambassadors may confidently describe the Edge Back serum using the following approved phrasing:

💇♀️ Hair Appearance & Results

  • Helps support the appearance of hair density
  • Promotes the look of fuller-looking hair
  • Supports the appearance of thicker-looking hair
  • Helps improve the appearance of hair thickness and volume
  • Helps support the appearance of healthier-looking hair

💧 Formula Attributes

  • Oil-free formula
  • Water-based serum
  • Lightweight, non-greasy texture
  • Build-up free formula
  • Leave-in treatment (no rinse required)
  • Fragrance-free
  • Formulated with sensitive scalp in mind
  • Formulated by a Black Chemist

🌿 Ingredient & Technology Language (Approved Framing)

  • Uses a plant-based formulation approach
  • Developed using a proprietary botanical extraction process
  • Delivers essential hair-supporting nutrients to the scalp

You may reference nutrients naturally found in the formula, including:

  • Amino acids
  • Vitamin B2, B5, B6
  • Vitamins A, C, E, K
  • Potassium
  • Iron

(Note: Always refer to these as “hair-supporting nutrients” rather than medical claims.)

🧴 Usage & Lifestyle Benefits

  • Simple once-daily application
  • Designed for an easy, consistent routine
  • Leave-in formula—no rinsing required
  • Lightweight and easy to incorporate into daily styling routine

👩🏾🔬 Brand Story (Approved Messaging)

  • Formulated by a Black chemist
  • Created with a focus on plant-based haircare innovation
  • Designed to support modern, low-maintenance hair routines

🚫 PROHIBITED LANGUAGE (DO NOT USE)

To stay compliant with FDA cosmetic regulations, ambassadors must NOT make medical, therapeutic, or drug-like claims.

❌ Hair Growth / Medical Claims

Do NOT say:

  • "Hair growth serum"
  • “Stops hair loss”
  • “Regrows hair”
  • “Treats bald spots or alopecia”
  • “Cures thinning hair”
  • “Reverses hair loss”
  • “Activates dormant follicles”
  • “Clinically proven to regrow hair”

❌ Medical / Drug-Style Language

Avoid:

  • “Repairs damaged follicles”
  • “Treats scalp conditions”
  • “Heals scalp inflammation”
  • “Stimulates hair regrowth at the root”
  • “Medical-grade treatment”
  • “Dermatologist-prescribed” 

❌ Absolute or Guaranteed Claims

Avoid:

  • “Guaranteed results”
  • “Instant results”
  • “Works for everyone”
  • “100% effective”
  • “Stops shedding completely”

❌ Ingredient Misrepresentation

Avoid:

  • Claiming ingredients “cure” or “heal”
  • Saying nutrients are “delivered directly into bloodstream”
  • Overstating penetration beyond cosmetic effect

⚠️ COMPLIANCE REMINDER

This product is a cosmetic hair serum, not a drug.
All messaging must focus on:

  • Appearance
  • Cosmetic improvement
  • Hair feel, look, and routine benefits

💡 OPTIONAL BRAND-APPROVED PHRASE BANK (SAFE SWAPS)

Instead of saying:

  • “Regrows hair” → say “supports the appearance of fuller-looking hair”
  • “Stops shedding” → say “helps reduce the appearance of shedding”
  • “Treats thinning hair” → say “supports the look of denser hair over time”